Insights
Consistency Rules
In times of change or crisis, being consistent is the key to success and business continuity.... Read More play_arrow
Who are the Affluencers? How are they important to your business success?
The Mass Affluent Audience The mass affluent audience is an important demographic in their respective markets. In the marketing and financial world, the mass affluent term is used to describe a group that makes up the top 21% of U.S. households, with average household incomes between US $120,000 and US $1,000,000. The mass affluent are sophisticated and knowledgeable consumers. Read More play_arrow
7+Million high-income homeowners 30+Million Luxury Card Packs Annually
According to the 2018 US Affluents Consumer Behavior Report, households with an annual income of over $125,000 account for more than one-fifth of total U.S. households. The people in this demographic group are considered upper middle-class. Read More play_arrow

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