Business Ideas for Stay-at-Home Moms: 3 Home-Based Businesses

As a stay-at-home parent, it’s important to find legitimate options for home-based businesses. You need to know you’re not being suckered into an MLM scheme that relies on you recruiting ever-more people into the business. You also have to be careful to avoid ventures that either cost so much you’ll struggle to reach break-even or those that seem too good to be true (because they usually aren’t). To help you on your search for home-based businesses, here are some great business ideas for stay-at-home moms and dads.

Become a Virtual Assistant

Not everyone is good at being organized, which is why there’s growing demand for virtual, outsourced assistant services. You can have the flexibility of picking and choosing various clients, which gives you control over the type of work you do. This could include anything from maintaining spreadsheets to fielding phone calls to making travel arrangements.

Pros: This is a great option for someone who is naturally organized and adept at working digitally. You can promote your services on websites like Fiverr or People Per Hour, where you can build your reputation though online reviews.

Cons: Growing a reputation can be painstakingly slow. You may have to start out with very low prices at first to build up a client base from scratch. You also need to be honest with yourself about your skill sets: Don’t promise more than you can deliver.

Channel Your Love for Exercise into Fitness Training

Not every home-based business has to involve sitting and typing. As many people learned during the pandemic, many jobs that once required an in-person presence can easily shift online. Thanks to the internet you can get your certification and become a fitness trainer. You can offer one-on-one sessions through Zoom or other video streaming platforms, and you can even offer group classes.

Pros: Perfect for the active, motivated parent who needs to be up and be active to stay engaged. You can tailor your instruction to different fitness levels to maximize your revenue opportunities, and with word-of-mouth you won’t have to spend much to advertise your services.

Cons: No down days allowed. A fitness trainer does more than help people build muscle; they are there to help motivate. Much like an on-air personality, a positive attitude is a job requirement every day.

Join an Established Direct Marketing Franchise

Being able to work within your community is an incredibly rewarding feeling. Investing in a direct marketing franchise is a turnkey decision that’s surprisingly affordable and lucrative while also giving you the opportunity to help local businesses find customers. Today’s direct marketing involves digital integration and provides a much-needed service to area businesses that want to target specific clients and customers. It’s perfect for someone who’s very social and has a background in sales and marketing who also wants work within typical business hours. 

Pros: Franchise ownership is business ownership with backing. You’ll have a guide that shows you every step of building a successful business – no guesswork involved. You will have the opportunity to network with existing businesses in your city and you’ll be able to get your business in front of your friends and family who are homeowners in the community. As they say in franchising, you’ll be in business for yourself, not by yourself.

Cons: If you want a franchise to work, you can’t go rogue. You’re expected to do your part to build a business that makes money for you and the franchisor, and that means following the proscribed rules.  

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We've been named to Entrepreneur magazine’s Franchise 500® list, considered the world’s first, best and most comprehensive franchise ranking. Ranked No. 279 on the Franchise 500 list in 2021, RSVP also achieved No. 1 in the advertising services category.