Start Your 2023 Marketing Campaign with RSVP Advertising
2022 proved to be the year where digital marketing took over and businesses adopted new tactics to promote their brand, products, and services. As we take a look back at all this year has brought us in terms of consumer satisfaction and profitability, one thing proves true—marketing trends come and go. Consumer values and preferences continuously change, and because of this, so must our marketing tactics.
With new technologies and consumer demands, 2023 is set to be the year marketing pivots and we try new things. At RSVP Advertising, we are dedicated to building awareness and generating high-value leads with targeted marketing strategies for your company. Whether you’re a home service or restaurant, our experts can help you prepare your marketing strategy before we ring in the New Year.
New Forms of Marketing in 2023
The forms of marketing may change as the years progress, but the overall goal of marketing will forever remain the same—to reach your target audience and communicate the benefits of your service or product. At RSVP Advertising, we make sure each of our clients sees an increase in revenue and overall business growth by staying current with the upcoming trends. With our elite direct mail, digital solutions, and years of experience, we know what it takes to launch your marketing campaign into the new year and beyond.
Word of mouth is one of the greatest marketing techniques, because when someone you know or trust endorses a product or service, you’re more likely to try it yourself. For this reason alone, influencer marketing has taken the digital world by storm. Due to the increasing popularity of short video formats on platforms like TikTok and Instagram, the influencer market is lucrative. In 2022 alone, the influencer marketing industry reached $16.4 billion.
Marketing professionals use influencer marketing, involving a collaboration between a brand/business and an individual with a large online following, for a variety of beneficial reasons.
- Increase brand awareness
- Build trust and authority
- Generate leads
- Set a new trend
- Connect to a wider market
Though this form of advertising isn’t new to the year 2023, brands you wouldn’t have suspected are utilizing this unique marketing technique. From home services like professional cleaning services and healthcare professionals such as med spas, appointing a long-term “brand ambassador” could be a mutually beneficial relationship.
Alternative Targeting Techniques
According to Cookiebot, Google has announced they will stop the use of third-party cookies in Chrome by the end of 2024. Cookies track a user's behavior across the web, allowing marketers to deliver a customized experience to each individual. With changes coming quickly to how search engines track leads and record interests, businesses will need to discover alternative targeting solutions—such as RSVP Advertising.
With our proprietary direct mail marketing campaign technology, we’re able to identify affluent homeowners in your area to form your target marketing list. You won’t have to worry with the growing list of browsers eliminating tracking technology—RSVP Advertising can handle it all for you.
Customer Experience Matters
Customers expect to feel special when using a service or buying a product. It could be as simple as greeting them by name when you arrive for the job or as complex as sending hand-written thank you notes when the job is complete. Regardless, clients want to feel that their experience with your business is tailored specifically to who they are.
To learn more about how to customize your customer experience, take a look at our holiday marketing ideas blog. You can tailor these helpful tips and tricks to apply to any time of year.
As we’ve stated previously, we are in the digital age of marketing and the content we put out for consumers to digest needs to exceed expectations. Today’s audience wants to experience content that demands attention and encourages active engagement. From contests and assessments to interactive maps and calculators, marketing has become more interactive than ever before.
According to the Content Marketing Institute, 81% of marketers agree that low-cost, high-impact content strategy is much more effective at grabbing potential buyers’ attention than static content. If your marketing goals are to educate consumers and streamline your customer experience, you may consider incorporating one of these techniques into your next 2023 campaign.
Start the New Year Off Right
The New Year brings feelings of hopefulness and anticipation, and shouldn’t leave you feeling stressed or concerned. We know that change can be scary, but it can also be one of the most beneficial things for your business health. Rather than choosing a trending marketing campaign and winging it, let the professionals at RSVP take care of the heavy lifting.
With the right audience, message, and channel, we’re able to provide your company with a proven ROI—driving qualified leads directly to your door. RSVP Advertising is currently in over 65 markets across the country and has helped countless businesses improve their marketing techniques. Let us help you start the New Year off the right way.
RSVP Advertising is Here For You in 2023 and Beyond!
Your goals for the upcoming year matter to us. At RSVP, we work with you through every step of the process—from design to delivery—to help improve your conversion rates and increase your revenue stream. Contact us today or call us at (800) 726-9050 to get started on your 2023 marketing campaign.