Insights

Video: Marketing and branding expert Carla Johnson

Consumers today care about the impact brands have in their communities. They want to know and understand what a brand stands for … in both good and tough times. Defining who you are as a company or organization through your brand purpose, can help differentiate you from the competition.

Listen to marketing expert Carla Johnson in this 10-minute “Marketing on Purpose” video where she he discusses the importance of developing your brand purpose to accelerate your brand and help shape future marketing decisions. You’ll learn what a brand purpose is, why brands need one, the benefits and energy it can bring to an organization, and how to create your own powerful brand purpose statement.

RSVP has partnered with author and branding expert Carla Johnson to bring you proven tips to enhance your brand. Stay tuned for additional business-building resources in the next few weeks.

If you are ready to get started and need help promoting your brand, contact your local RSVP today at rsvpadvertising.com!