Why a Home-Based Franchise Is Your Next Great Opportunity

If you’re interested in owning a business of your own and you’ve been thinking about franchising, chances are you’ve explored a broad range of options. You may already know you don’t want the hassle of hunting for the perfect site or paying expensive commercial real estate rent. A home-based franchise would be ideal – if you can find the right one.

Can you really trust a home-based franchise?

It’s true you do have to be mindful of fly-by-night businesses that make suspiciously promising claims. Your best bet is to find a business that’s been around for a long time, has a proven track record of serving its client base and helping its franchisees be successful.

Legitimate work-from-home franchises are out there, and they come with a lot of checkmarks in the pro column.

Advantages of a home-based franchise

One of the biggest pluses of owning a home-based franchise is your overhead costs are virtually zero. You don’t have to find, rent, and maintain office space. You can meet clients virtually, at their businesses or at a local coffee shop.

Many work-at-home franchises are, like RSVP, essentially turnkey businesses. In the case of RSVP, you can get started immediately on connecting with business owners and decision makers to help them grow. You’ll appeal to locally owned businesses in your community that are trying to target an affluent demographic. RSVP is part of the Alliance Franchise Brand’s 30-year track record of helping local businesses grow – and that will be appealing, too.

With any at-home franchise, you can generally be assured of lower startup costs, lower capital outlay costs and lower ongoing operational costs as well.

A flexible business

When you open an RSVP direct mail franchise, you’ll find yourself immersed in a unique business opportunity with an established, stable brand. RSVP is part of the Alliance Franchise Brands family of franchise brands, so you know you can count on expertise and ongoing support to help your business be successful.

One of the great features of owning an RSVP franchise is the flexibility. It truly is a lifestyle business that allows you to set your own hours and spend as much time with loved ones as you wish – on your terms. Any business requires hard work, but this one allows you to work as hard as your passion dictates while still affording yourself the work-life balance everyone craves.

The more social scientists delve into the impact of work-life balance, however, the more they understand it’s not just a craving – it’s a real need. One study of over 10,000 participants showed that people who worked overtime consistently had a 60% higher risk for heart problems, according to The Happiness Index.

On the flip side of that coin, people with a stronger work-life balance have better physical and emotional health and are more productive. They demonstrate more engagement, less burnout and even produced higher income. The flexibility afforded by a stay-at-home business may be a true key to happiness.


More people are working from home

The pandemic has taught many of us how to adapt and be flexible in ways we never expected. Before the pandemic, an estimated 80% of the workforce wanted to work from home at least some of the time, according to Global Workforce Analytics. Since COVID-19 forced so many businesses to shutter their public spaces, however, more employers were forced to put their trust in their workers. And they didn’t misplace that trust, for the most part.

By the end of this year, Global Workforce Analytics predicts as many as 30% of people will be working from home. It’s a great perk for anyone who is self-motivated and organized and doesn’t require the constant supervision of a micro-manager. It’s a perk that home-based franchisees have long known about. According to Forbes:

  • There are approximately 38 million home-based businesses in the U.S.
  • A new home-based business starts every 12 seconds.
  • An estimated 70% of home-based business are successful within the first three years.


Is an RSVP franchise right for you?

If you’ve got entrepreneurial drive and would love to run your own business from your home, RSVP may have what you’re looking for. Find out more about our opportunity by filling out this form.