Franchise With RSVP

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When considering an RSVP franchise that focuses largely on “delivering direct mail to the upscale,” part of your due diligence will be to evaluate the marketing tactic on which it relies.

In this digital era of emails and social media, does printed mail remain a go-to solution for the small and midsize businesses (SMBs) you’ll serve?

The answer is an indisbutible, "yes."

Mail is WELCOMED

More than 8 of 10 people (86%) pick up mail at their first opportunity. Source: 2018 U.S. Postal Service (USPS) Mail Moment Research

As many as six in 10 (59%) of U.S. respondents say they enjoy getting mail from brands about new products. Source: Epsilon

Nearly one-third (30%) of mail recipients say featuring a local retailer or restaurant is key to capturing their attention. Source: Infogroup Direct Mail Consumer Survey, 2019

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Mail is TRUSTED

Over three-quarters of consumers (76%) trust mail when they want to make a purchase. Source: Marketing Sherpa, 2017

Eight in 10 people (80%) consider time with mail well spent – up from 73% in 2017. Source: 2018 USPS Mail Moment Research

Advertising mail is kept in a household for 17 days on average. Source: Mailmen

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Mail DRIVES ACTION

Direct mail alone drives more response than all other channels combined: Email, paid search, online display, and social media. Source: 2017 Direct Marketing Association (DMA) Response Rate Report

Over six in 10 (61%) customers say that direct mail influenced their purchase decision. Source: PebblePost

Direct mail recipients purchased 28% more items – and spent 28% more money – than people who didn’t get that piece of direct mail. Source: USPS

Direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. Source: DMA

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Mail is PREFERRED

Most consumers (73%) say they prefer being contacted by brands via direct mail because they can read it whenever they want. Source: Epsilon

Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Source: Data & Marketing Association

Less than half (44%) of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. Source: Marketing Profs

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Pella Windows & Doors

Pella Windows & Doors tracks its advertising effectiveness through a series of toll-free numbers at a call center, and RSVP mailings continue to stand head and shoulders above any other print-media lead generating vehicle we use here in St. Louis. With RSVP, we’ve always been able to count on high-quality selling opportunities, meaning that the typical client has the money and the need for Pella products. These typical characteristics lead us to bigger, more profitable jobs. Five Stars Scott Russom
GM-Replacement Division
Pella Windows & Doors / St. Louis
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Mail Offers VALUE

Another plus to direct mail for small businesses - at least with RSVP Luxury Card Packs?

You’ll offer effective advertising solutions to local businesses priced at just pennies per high-income home.

For nearly 15 years my RSVP franchise has provided my family a very nice income and lifestyle. It also has been a great sense of pride owning a very unique, high-profile publication. RSVP is viewed among the business community and homeowner as being the Rolls Royce of direct-mail marketing publications in my market. Five Stars RSVP Columbia, Greenville & Asheville
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