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When considering an RSVP franchise that focuses largely on “delivering direct mail to the upscale,” part of your due diligence will be to evaluate the marketing tactic on which it relies.
In this digital era of emails and social media, does printed mail remain a go-to solution for the small and midsize businesses (SMBs) you’ll serve?
The answer is an indisputable, "yes."
Mail is WELCOMED
More than 8 of 10 people (86%) pick up mail at their first opportunity. Source: 2018 U.S. Postal Service (USPS) Mail Moment Research
As many as six in 10 (59%) of U.S. respondents say they enjoy getting mail from brands about new products. Source: Epsilon
Nearly one-third (30%) of mail recipients say featuring a local retailer or restaurant is key to capturing their attention. Source: Infogroup Direct Mail Consumer Survey, 2019
Mail is TRUSTED
Over three-quarters of consumers (76%) trust mail when they want to make a purchase. Source: Marketing Sherpa, 2017
Eight in 10 people (80%) consider time with mail well spent – up from 73% in 2017. Source: 2018 USPS Mail Moment Research
Advertising mail is kept in a household for 17 days on average. Source: Mailmen
Mail DRIVES ACTION
Direct mail alone drives more response than all other channels combined: Email, paid search, online display, and social media. Source: 2017 Direct Marketing Association (DMA) Response Rate Report
Over six in 10 (61%) customers say that direct mail influenced their purchase decision. Source: PebblePost
Direct mail recipients purchased 28% more items – and spent 28% more money – than people who didn’t get that piece of direct mail. Source: USPS
Direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%. Source: DMA
Mail is PREFERRED
Most consumers (73%) say they prefer being contacted by brands via direct mail because they can read it whenever they want. Source: Epsilon
Up to 90% of direct mail gets opened, compared to only 20-30% of emails. Source: Data & Marketing Association
Less than half (44%) of people can recall a brand immediately after seeing a digital ad compared to 75% of people who receive direct mail. Source: Marketing Profs
Scott Russom
