Franchise News

Keys to Success in the Direct Mail Industry

If you’re ready to take the next step in your career and start your own business, there are countless industries that offer exciting opportunities. Regardless of which industry you end up choosing, you’ll want something with a strong income potential and opportunity for growth. 

You also may be looking for a business that you can start from a home office with a low investment. When doing your research on the direct mail industry, there’s a few things you’ll want to look out for to ensure the success of your business.

What is Direct Mail Marketing?

Direct mail marketing is exactly what it sounds like. It’s the making and sending of eye-catching letters, cards, free samples, coupons, and other advertising that’s delivered right to our mailboxes. If you’re thinking, “Isn’t that junk mail?” you’d be wrong. One of the keys to success in the direct mail industry is understanding that direct mail generates leads and junk mail ends up in the trash.

There’s a reason the direct mail marketing industry remains relevant and thriving, it’s because it works. In fact, the direct mail advertising industry is expected to increase 2.2 percent in 2021, according to a recent report. Direct mail marketing is personal and trusted, and makes a great addition to digital efforts. People like getting mail with their name on it from a local business in their community. Consumers are tired of being spammed by emails and pop-up ads. One survey found that more than 65 percent of millennials like getting coupons in the mail for restaurants and retail businesses.

Do I Need a Background in Direct Mail Marketing?

You don’t need a background in direct mail marketing to invest in this industry. For example, many successful entrepreneurs who decide to buy an RSVP franchise come from many different business backgrounds. However, they do have several business skills and values in common, including a desire to control their financial future, self-motivation, persistence, and passion. You provide the work ethic and our franchise model, training, and support will prepare you for success with your own business.

Generate Quality Leads for Your Customers

Efficient lead generation is what your customers are looking for and is another key to success in the direct mail marketing industry. Local businesses in your community are not excited to give away free services or discounts on their products. What they are excited about is finding new customers who will buy their products and services and increase their bottom line.

Finding high-value customers is what RSVP does best. Our proven B2B concept utilizes our priority database to research demographics, home values, lifestyle data, and more to deliver affluent and qualified leads to your clients. The RSVP business model ensures a mutually beneficial relationship: your clients grow their businesses, while you simultaneously grow yours.

Generate Recurring Revenue

Providing an excellent service with a top-quality product will produce results for your customers while also producing repeat customers and recurring revenue for your business.

Many RSVP customers run multiple direct mailings each year. In fact, 86 percent of RSVP’s advertisers renew annually because they’re getting the results they want from our upscale direct mail marketing campaigns.

Partner With an Experienced Franchisor

The idea of starting your own business and becoming your own boss sounds exciting, but it’s also a tremendous amount of work. However, having the support of a trusted direct mail marketing franchisor with more than 30 years of experience will put the keys to success in your hands.

Franchisors want their franchise owners to prosper – if you’re successful, the whole company is. A franchisor will set you up with your own territory and provide you with the necessary training and on-going support to help your business grow. We believe in the RSVP business model and want to help you achieve your entrepreneurial goals.

If you would like to learn more about owning your own RSVP franchise, contact us today.