Join the Lucrative Direct Mail Industry
Here’s Why the $8 Billion Direct Mail Industry is Still Relevant and Why There’s Never Been a Better Time to Own an RSVP Franchise
RSVP has been successfully operating in the $8 billion direct mail industry since 1985, and while there have been some changes, the industry is still growing even in the digital age.
“While many people have predicted the demise of so-called snail mail and associated industries like direct mail marketing, it just hasn’t proven true,” says RSVP Chief Development Officer Mike Cline. “In fact, the numbers show just how relevant direct mail still is in today’s economic climate – and not just with the older demographic.”
This is due to smart franchisers using direct mail as an integrated tactic in their overall advertising strategy, leveraging direct mail to gain higher digital engagement. Surveys show that consumers still value high-quality direct mail content coming straight to their mailboxes.
A Look at the Industry Stats
The numbers:
- The direct mail industry is worth an estimated $8 billion
- Over 14% of the nation’s youngest companies – those founded in 2020-2021 – are using direct mail as part of their overall marketing strategy
- More than 65% of millennials like getting restaurant and retail coupons in the mail
- Card packs enjoy an average 84% open rate
SOURCES: IBISWorld, Who’s Mailing What, USPS, On Target Research
Pairing Direct Mail & Digital Marketing Tactics
RSVP is proof that the direct mail industry is alive and well. We boast an 86% annual renewal rate among our customers, who schedule multiple mailings each year because they get results from our digitally integrated, upscale direct mail marketing campaigns.
We’re lead-generation direct marketing experts in more than 65 metro markets coast-to-coast, helping everyone from national brands to small business owners strategically target the affluent clientele they cater to.
Like digital, direct mail is customizable, affordable and able to target specific demographics depending on what clients need.
The key is communicating the right message through the right channels. Direct mail is less expensive than traditional media but is still an important part of an overall marketing strategy. QR codes on high-gloss, professionally designed mailers can drive traffic to websites and social media and lead to higher sales. Direct mail couponing is also effective for many brands.
With an RSVP franchise, you’ll be equipped with the analytic tools to share with customers exactly the results they’re getting from a combined digital and direct mail marketing strategy.
