Demographics
Grow Your Business in the Richmond Area

The RSVP Mass Affluent Audience


The mass affluent represent the most sought-after demographic in marketing, and has emerged as the “spending engine” driving today’s consumer economy.

Our RSVP audience:

  • Hold 60 % of total earned income, and 70% of consumer wealth
  • Spend 3.2 times more than the average household; they account for one half to two-thirds of consumer spending in many categories*
  • Are primarily 30-64 years of age (Baby Boomers and Gen Xers)
  • Are highly-educated earners with household incomes of $100K+; doctors, executives, professionals, and business owners
* Bureau of Labor Statistics Consumer Expenditure Survey data
Demographics - RSVP Advertising - affluent

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