The RSVP Mass Affluent Audience
The mass affluent represent the most sought-after demographic in marketing, and has emerged as the “spending engine” driving today’s consumer economy.
Our RSVP audience:
- Hold 60 % of total earned income, and 70% of consumer wealth
- Spend 3.2 times more than the average household; they account for one half to two-thirds of consumer spending in many categories*
- Are primarily 30-64 years of age (Baby Boomers and Gen Xers)
- Are highly-educated earners with household incomes of $100K+; doctors, executives, professionals, and business owners