The RSVP Difference
Grow Your Business in the Richmond Area

Our Proven Formula


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Right Audience

Mass affluent homeowners ready to purchase.

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Right Message & Channel

Your call-to-action delivered through proven direct mail marketing solutions.

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Proven ROI

Our direct marketing drives qualified leads and conversions, leading to business growth. Most advertisers see a 10x return!

Mass Affluent:

  • Hold 60 % of total earned income, and 70% of consumer wealth
  • Spend 3.2 times more than the average household; they account for one half to two-thirds of consumer spending in many categories*
  • Are primarily 30-64 years of age (Baby Boomers and Gen Xers)
  • Are highly-educated earners with household incomes of $100K+; doctors, executives, professionals, and business owners
* Bureau of Labor Statistics Consumer Expenditure Survey data
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The RSVP Audience Love Our Mailers

Your advertisements look very professional, which make the companies look very trustworthy. Five Star Rating M.K., Gilbert, AZ
I like the quality of the participating companies. Five Star Rating C.D., Minnetonka, MN
RSVP is a cut above the other mailings I receive. Five Star Rating P.B., Denver, CO

Next, RSVP targets consumers who are most likely to buy.

We start with the top-tier of homes, based on home value, then refine it through a proprietary process to ensure you’re reaching the highest value, owner-occupied homes in your market. New movers and new construction are also addedin so your business is introduced to the neighborhood’s newest upscale residents.

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Finally, RSVP delivers the ultra high-quality direct marketing mail with digital integration.

High Impact

  • RSVP solutions boast an 84% open rate and have an 86% advertisers’ renewal rate

Premium Quality

  • Printed in four colors with a gloss finish on premium paper stock, RSVP solutions enhance the image of every advertiser

Personal

  • Every RSVP direct mail pieceis addressed to the homeowner by name*, as consumers are more likely to respond to personalized offers that appeal to their interests

Long Shelf-Life

  • Durable, pocketable and shareable, RSVP solutions offer remarkable staying power and are designed for future reference and immediate response

Cost-Efficient

  • RSVP’s cooperative mail format achieve amazing value and savings compared to individual postcards or letters

Timely Distribution

  • RSVP solutions reach your audience just prior to peak seasonal buying periods

Proven Concept

  • RSVP is a proven direct marketing solution, driving qualified leads to advertisers for over 30 years

ROI

  • RSVP solutions include direct response options with text and call tracking and digital integrations
*And, RSVP respects all opt-out preferences, removing “do not mail” requests to make sure you’re reaching prospects who are more likely to respond to your offer.