Renovate Your Client Base
Bring home the home improvement professionals with RSVP Advertising.
When the housing market booms, your business booms. But if you allowed your marketing to slack, or if you haven’t invested in new ways to reach your customers, your business may have fallen to the wayside in the homeowner community.
At RSVP Advertising, we know how to create a buzzworthy conversation about your business. Your home improvement services are required to keep a home visibly appealing and structurally sound. With our New Homeowner Direct Mail program, you can target new homeowners in the area, generating new leads each month.
Benefits of Direct Mail Marketing
- Highly targeted
- Cost effective
Home improvement marketing campaigns typically involve reaching out to your customer base with expensive online display ads or social channels. However, at RSVP, we believe in a different approach: direct mail marketing.
Direct mail marketing is a powerful way to differentiate yourself from the competition and reduce spending on digital marketing. Our services help you acquire new customers, improve your branding, and boost company awareness. You can target homeowners looking for bathroom upgrades, kitchen renovations, and even basement transformations – it's totally up to you.
Home Improvement Direct Mail Marketing: Why It Works
Home remodeling market growth is accelerating. Customers want to improve their living spaces and seek partners to help them achieve their visions.
Unlike other sectors, large companies do not dominate the home improvement sector. Instead, many small businesses compete with each other for customers.
Direct mail marketing is highly effective because it differentiates you from your rivals. Once homeowners know what you operate locally, they are more likely to choose your services.
There are multiple forms of direct mail marketing options from which to choose. Every door direct mail marketing, for instance, posts advertising materials through every letterbox in specific neighborhoods. Likewise, targeting mailing lets you choose the addresses that receive your marketing manually. You can also adopt bulk marketing methods, delivering marketing materials to everyone who lives in a specific region.
Types Of Home Improvement Marketing
The form your direct mail marketing campaign takes is entirely up to you.
Large postcards, for instance, are a great strategy because they help your marketing materials stand out from the competition. Brochures are another option. These give you opportunities to discuss your home improvement services in-depth, letting you show prospective clients images depicting the quality of your work.
Lastly, flyers are a cost-effective option. These let you provide prospects with contact information. And they look great, too, encouraging homeowners to invest in your services.
The Benefits Of Direct Mail Marketing For Home Improvement Professionals
Direct mail is a top home improvement marketing method. Here's why:
Targeted: Because of how SEO works, many home improvement firms waste part of their digital marketing budget on campaigns that target customers outside their operating area. However, with RSVP's direct mail marketing, this risk disappears. You choose the precise neighborhoods that you deliver to, avoiding wasting money on an off-target audience.
Personalized: With RSVP, you can personalize your marketing campaigns to individual prospective customers. Print designs that communicate directly to people, instead of sending out generic, low-impact information about your services
Tangible: Physical marketing efforts often have a profound impact on consumer psychology. A direct mail campaign helps potential customers connect with what you offer directly
Cost-effect: Direct mail marketing is one of the most cost-effective ways for home improvement companies to communicate with their customers. You only advertise to those likely to buy from you.
Get Home Improvement Direct Mail Marketing From RSVP
RSVP's interior remodeling industry marketing is a turnkey direct mail solution designed to transform your business. Reduce marketing spending, improve brand awareness and get higher conversion rates with our advertising strategies.