Our Target Audience

9/19/2022 Our Target Audience

Effective marketing isn’t about how much money you have or how many people work in your marketing team. If you don’t target the right audience, your efforts will be ineffective, no matter how big. 

So what can you do to get the most out of your marketing efforts? At RSVP Advertising, we’re here to help you reach the right people, with the right message. And how exactly do we do this? Learn more about us and our audience, and how we can make our advertising work for you.

Who Is Our Audience?

Many marketing companies will tell you they can reach any audience in any location. And that can work for your average client. However, if you want to reach a specialist audience for a specific type of product or service, then a specialist marketing company can help you achieve this.

RSVP Advertising specializes in a different kind of audience. We’re able to target more affluent homeowners with higher spending power. This helps our clients ensure they’re marketing to the right customers to increase their annual revenue. 

The types of consumers within our target audience include:

  • Affluent homeowners (including single-family/owner-occupied homes)
  • Professionals (professional, technical, managerial, and sales/service occupations)
  • High-income earners (most have incomes of $100,000+)
  • Those who are twice as likely to purchase than the average consumer (they also spend 3.2 times more on average) 

Who Are Our Clients?

We work with a wide range of clients across many sectors. From home improvement to health and beauty, our clients specialize in lifestyle products and services aimed at a certain audience sector.

Check out some of our success stories and learn more about some of the ways we’ve helped our clients not only reach the right audience, but increase their profits too.

Helping Our Clients Deliver The Right Message

At RSVP Advertising, we put a spin on direct mail marketing to help our clients reach their target audience. We have a range of solutions, including luxury card pack advertising, new homeowner direct mail, and placements in our exclusive RSVP Home & Living Magazine. 

We use marketing methods that appeal to our audience, targeting your chosen area through our carefully curated database. We understand our audience and can advise on the right strategy to connect them with your business. 

What’s The RSVP Difference?

Direct mail marketing is the bread and butter for many marketing companies, so what makes RSVP Advertising different?

The Right Audience + The Right Message and Channel = Proven ROI.

We use our knowledge of our audience to produce marketing materials that appeal to them the most. We understand their potential spending power and use our creative campaigns to generate leads for your business. We’ve provided impressive results for our clients across various sectors, and you could be our next success story.

Taking Marketing to the Next Level

RSVP Advertising knows how to study specific target audiences, evaluate your goals, and customize a marketing strategy that works for you. As the original luxury direct mail agency and leader in targeted direct mail marketing since 1985, RSVP Advertising is proud to help local, regional, and national brands reach the right people. Call us at 800-360-7787 or contact us online to let RSVP reach the right people at the right time for your business. 

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