Join the Lucrative
Direct Mail Industry
A Thriving $8 Billion Industry
The direct mail industry continues to be a powerful force in marketing, with an estimated value of $8 billion. While digital advertising has grown, direct mail remains a vital tool for businesses seeking to effectively reach highly targeted audiences. We have been at the forefront of this industry since 1985, providing businesses with high-quality, results-driven marketing solutions.
Why Direct Mail Still Works
Contrary to predictions about the decline of traditional mail, direct mail marketing continues to drive impressive engagement and conversions. According to RSVP Chief Development Officer Mike Cline:
"While many have speculated that digital marketing would replace direct mail, the reality is quite different. The numbers prove just how relevant and effective direct mail remains—across all demographics."
Businesses that integrate direct mail into their marketing strategies often see higher digital engagement as a result. Combining traditional mail with digital efforts enhances brand awareness, customer trust, and response rates.
Direct mail has an average response rate of 4.4%, compared to email’s 0.12% response rate.
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93% of marketers say direct mail provides the highest ROI, at 112% across all marketing channels.
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SOURCE: Uprinting
Experience Financial Independence.
Low Investment. Endless Opportunity.
The Power of RSVP’s
Direct Mail Marketing
RSVP specializes in high-gloss, professionally designed postcard packs that stand out from traditional mailers and deliver exceptional results. Our franchisees benefit from industry-leading open rates and strong client retention, creating a foundation for long-term success.
Direct Mail in the Digital Age
In today’s digital-first world, direct mail offers a tangible, highly targeted approach that stands out from online clutter. Businesses can directly reach high-value customers, cutting through the noise of email marketing and social media ads.
Proven Industry Statistics
The direct mail industry is valued at
$8 Billion
14% of New Businesses
(founded in 2020-2021) use direct mail as a core marketing strategy
RSVP's card packs achieve an
84% Open Rate
65% of Millennials
prefer receiving restaurant and retail coupons in the mail
80-85% of RSVP Clients
renew their contracts annually
SOURCES: IBISWorld, Who’s Mailing What, USPS, On Target Research
Download our FREE FRANCHISE KIT to learn more about a franchise opportunity with RSVP.
Take Advantage of
This Opportunity
RSVP provides an established and proven franchise opportunity for entrepreneurs looking to capitalize on the direct mail industry. With a low cost of entry, high earning potential, and ongoing support, Franchise Members can build successful, scalable businesses while helping local companies grow.
