Back to School: Marketing Ideas for Your Advertising Campaign

8/15/2022 Back to School: Marketing Ideas for Your Advertising Campaign

With back to school season upon us, it’s more important than ever to have your customers aware of your offerings. From the excitement of purchasing new pens and pencils to picking out the perfect folder that represents their personality, back to school shopping is a time of joy. Whether you’re a clothing store looking to target a younger audience or a small boutique wanting to attract those first day of school moms, RSVP Advertising can help.

We’ve compiled a list of various marketing ideas for you to implement into your next campaign. Let’s take a look at how you can target your demographic in a more creative and innovative way—just in time for back to school shopping.

Key Target Audience

Back to school shoppers are a varied bunch—parents and caregivers, college students, K-12 students, and teachers. The first step in direct marketing is focusing on tailoring your campaigns to your target audience. In this case, your target audience is avid shoppers looking to snag the best deals before school starts back up.

By keeping your target audience in mind, you’ll be able to adjust your promotions and campaigns depending on needs and preferences.

Back to School Marketing Campaign Ideas

Reach the right people with the right message. RSVP Advertising offers various direct mail and digital marketing campaigns designed to help you target back to school shoppers and increase sales. Here are a few of our ideas on how to elevate your marketing capabilities. direct mail marketing, and digital marketing campaigns.

Deals & Bundles

Whether you’re marketing to parents or college students, back-to-school shoppers are budget-conscious. Though parents and teachers enjoy splurging on cute and fun supplies, breaking the bank isn’t on the list of things to do. In order to attract these particular customers, advertise with coupons, promotions, back-to-school sales, and special discounts.

Additionally, you can attract more potential customers by bundling specific items together. These bundles attract busy shoppers who want to finish back-to-school shopping as quickly and painlessly as possible. Whether you pair simple supplies with basic snacks for lunches or tech-devices with folders and binders, your customers will appreciate the easy shopping experience—ultimately leaving them with more money to spend on other items.

RSVP advertising offers our solo direct response advertising, which is a perfect way to market these particular deals and bundles. With this direct mail advertising opportunity, you can reach your targeted customers and prospects, specified demographics, home values, geographies, and more. To learn more, check out our solutions, here.


Email marketing is a large way to advertise to your customers who prefer a more digital form of marketing. By incorporating a back to school newsletter, whether that be an email or direct mail newsletter, you can advertise sneak peaks, product recommendations, and promo codes customers can utilize during the days of the sale.

When using back to school newsletters in your marketing campaign, you can build lasting customer relationships and entice those first time shoppers. RSVP Advertising provides our clients with a new homeowner direct mail program that would pair nicely with our digital marketing campaign options. Here you can deliver personalized advertising to reach homeowners looking to spend a bit of money on their children’s first-day-of-school outfits and supplies.

Marketing Phrases

When it comes to proper marketing techniques, having a catchy slogan or tagline can help grab your target audience’s attention quicker. Here are a few ideas for your back to school campaign.

  • Make your first day memorable
  • Class is back in session
  • Back to school and looking cool
  • Put your best foot forward this back to school season
  • Your new semester essentials
  • Go back to school with big savings

Marketing with RSVP Advertising

As the original luxury direct mail agency and leader in targeted direct mail marketing since 1985, RSVP Advertising is proud to help local, regional, and national brands reach the right people. Our team of professionals understand what it takes to properly market your product and with the help of our innovative and unique direct mail and digital marketing strategies, you’ll soon see an increase in sales and repeat business.

Call us at 800-360-7787 or contact us online to let RSVP reach the right people at the right time for your business.

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